Client Work: Citibank
In my time as Studio lead for the Citibank Retail account at Havas Worldwide, the account grew from around $3 million in billings to around $7 million. The lion's share of Studio responsibility was quarterly (aka Drive Period) signage for all retail branches. Four basic creative executions would have to be versioned into +/- 150 keylines in 25 different sizes for various window sizes and fixtures, and translated from English into both Spanish and Chinese Mandarin.
Citibank's four main creative executions for Q3 2016 to promote Citi's Olympic sponsorship.
Citibank semi-permanent signage for 2015-2016 to promote the Citi Mobile app. This execution was unique in that in addition to the four nationwide executions, there were 18 region- and city-specific executions such as Chicago (top center), Boston (bottom left), and San Diego (bottom left center). Many of the 22 executions were also broken into the various sizes and translations.