Client Work: Citibank
In my time as Studio lead for the Citibank Retail account at Havas Worldwide, the account grew from around $3 million in billings to around $7 million. The lion's share of Studio responsibility was quarterly (aka Drive Period) signage for all retail branches. Four basic creative executions would have to be versioned into +/- 150 keylines in 25 different sizes for various window sizes and fixtures, and translated from English into both Spanish and Chinese Mandarin.
Citibank semi-permanent signage for 2015-2016 to promote the Citi Mobile app. This execution was unique in that in addition to the four nationwide executions, there were 18 region- and city-specific executions such as Chicago (top center), Boston (bottom left), and San Diego (bottom left center). Many of the 22 executions were also broken into the various sizes and translations.