CMS Programming
Programming the client's content management system (CMS) involves a complicated mix of graphic design skills, data entry, database management, JavaScript programming within the VDP FusionPro InDesign/Acrobat plug-in for PDF-based tactics, HTML programming for emails and landing pages, and a custom programming language within the host CMS system itself — a process which involves balancing, compiling, and executing hundreds of variables and settings in order to execute a given campaign. The challenge of getting it all to work at all requires a team of dedicated experts committed to flawless execution. In honesty, it can be a whole lot of fun with a proper team mix of communication, integrity, skill, and talent.
A versioned, programmed and customized banner tactic from Fiserv's annual Season of Giving & Receiving campaign.
Populating a FusionPro template with content from the TXT database file, testing for copy fit and that all fields are populating as they should.