Creative Versioning

A key aspect to managing the workflow for the client's marketing CMS is taking 2-3 key elements from the Creative team (usually an email, square banner, and branch sign) and versioning out the campaign into its component parts. This was almost always a mix of digital (5-10 banner sizes, long- and short-form emails, a landing page, ATM screen, interstitial, social media graphics and messaging, associate communications) and print tactics (bill insert, branch sign, branch poster, direct mail postcard, drive-thru poster) — all of which are then gathered into a  Campaign Overview Deck Powerpoint doc that fully denotes the scope of the campaign.